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Research papers

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Osvaldo E. Gagliardo
June 15, 1997
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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-oriented-business-management-spanish-


Research papers

Consumer-oriented business management

This piece of work describes the present situation and the business management perspective, by analysing the most recent ideas of experts, strategists and specialized consultants, supported by the current market research clients. It takes into...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Osvaldo E. Gagliardo
May 1, 1997
×

Citation

Gagliardo, O. E. (1997a, May 01). Consumer-oriented business management. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumer-oriented-business-management